Ava | Advising Virtual Assistant

Ava is an AI decision assistant that leverages a user's digital archive to provide personalized advice and help them make informed decisions. By filtering and sourcing relevant data from pictures, texts, emails, notes, videos, transaction history, and social media, Ava facilitates conversation and offers guidance. Context, recency, and significance of data points are also considered.

Ava's goal is to support decision-making by aggregating mediated data and empowering users, rather than replacing their agency. This allows the user to gain a holistic perspective on their choices, while offering an experience similar to discussing a decision with a trusted friend. The visual language developed is approachable and warm, with dynamic forms and data point particles representing the continuous analysis and synthesis of information.

Concept, Brand Identity, UI/UX Design