Honors Senior Thesis

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The misrepresentation and underrepresentation of women in advertisements is ultimately a sign of cultural devaluation, and in order to shift this narrative, advertisers, designers, and an educated public must become aware of how advertising affects a women’s view of self and societies’ view of women.  My thesis illustrates the research being the portrayal of women throughout history, how this representation has evolved, and outline the areas where growth and change are still needed. The research throughout this thesis notes the impact advertisements have on a woman’s view of self and the disparities between the depiction of men and women in advertising. Through this evaluation of the past and present, the trajectory for the future is discussed in the way marketing can make a positive shift in creating a healthier self-image for women, along with their representation in society. My illustrations, or creative portion of the Honors Senior Thesis, accompany this research as a creative solution to promote the image of a empowered, intelligent, leading, multifaceted, and strong woman.

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