Kids These Days
Elder abuse continues to be one of the greatest challenges facing older people. How do we prevent it? It starts with preventing elder neglect and using your time, talents, and resources, to empower an elderly neighbor, relative, or friend and fight against ageism. For the identity, I chose to use bright colors, reminiscent of the kids our elderly relatives and neighbors still see us as. The logo, while typographic, serves as the basis for the whimsical illustration throughout. The campaign elements are found in non-traditional settings, relating to the specific call to action. A charging station, correlating to giving an elderly relative a call - A Park Bench, to stop and see if their older neighbor needs to make a trip out for errands, and a Metro Center Advertisement, because your elderly friend might be over the river and through the woods, or just a few stops away. The social media components call the viewer to action, by making time for a phone call, a visit, or a helping hand.