Pleats & Plaid Packaging
Pleats and Plaid Packaging is inspired by Nancy Drew, one of the most timeless characters and role models throughout generations. When conceptualizing this packaging design, I found that a sewing line best encapsulated her nature including her resourcefulness, independence, and creativity. The Pleats and Plaid logo alludes to a ribbon and pin, with the goal of creating a classic and ageless mark. In the sewing Patterns, I paired my fashion illustrations with the ribbon detail from the logo and created spec charts on the back. The sewing kit is made for the girl on the go. The Fabric Quarters are named according to the color that aligns with some of the Nancy Drew books, each with a detective case tag. Since the series being established in the 1930s, Nancy Drew has been cited as one of the most timeless feminist icons. I believe that by Coupling my illustration skills with a unique packaging approach, Pleats and Plaid highlights her qualities of preparedness and intelligence.