The goal of my brand campaign, Sugar Coated, was to create a chocolate brand that was unique, fun, and sassy. I believe I was successful in creating a cohesive brand that not only reflects a different approach to a chocolate shop, but also adds a flare of personality too. I believe my brand is effective overall because I was able to take a clear initial vision and receive positive feedback, input, and polls from sample groups. I am confident that across my campaign, there is a strong identity and persona behind my brand, Sugar Coated. The logo offers itself as a fun staple, yet also practical with when resizing. The color palette lends itself to a girly and fun personality while hinting at the rich cocoa color of chocolate. The pattern is a successful element that allows for this brand to be easily identified, through packaging or even a note card. This brand overall serves its purpose of being an “honest” brand on the middle/ higher quality sales point.